I am your Yuzen

“I am your Yuzen” is a line of fukusa (silk cloth) made by a ceramics brand named “sione.” This involves textiles that utilize color samples produced in the process of traditional Japanese yuzen dyeing. The president of sione, Ms. Kawahara, explains her new enterprise:

1. How it started
I saw a yuzen artist mixing colors and trying them on cloth. This casual yet efficient method produced harmonious colors of great beauty. It also showed the value of hand-painted yuzen at the time when most dyeing is done by inkjet printing. I made this fukusa because I wanted people to discover handmade yuzen.

2. Product marketing
Japanese sensitivity is often expressed in the clean dots painted by yuzen artists. The samples are all actual colors used in kimono. No two samples are the same.

3. Kyoto traditions
If you take an old style and force people to accept it, nobody will appreciate it. People are more apt to like something pop and cute. Kyoto is a city with an ancient history, but we shouldn’t be satisfied with that label. It’s important for us to create new traditions that can be passed on to future generations.

2013-02-12 14:32:13
I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:02:32
全日空が魅力ある日本を海外に紹介するウェブサイト「IS JAPAN COOL?」に、I am your Yuzenを紹介して頂きました。 想いを繋いでいくこと。技術を継承すること。そして時代を共に繋いでいくこと。 I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:35:43
ANA(全日空)のサイト IS JAPAN COOL に 昨年4月に発表した I am your YUZEN をご紹介いただきました。 とっても丁寧にインタビューいただき、とっても素敵なムービーに。 うれしいなあー。 I am your YUZENがこんなことになるなんて。 でもこれはまだまだ、過程です。 これから、もっともっと面白い仕掛けを海外にむけて発信しますよ。 みなさんぜひ COOL!と投票くださいね★ I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 00:59:19
It's so COOL! 素敵な作品「I am your YUZEN」& それを捉えたANAも素晴らしい! I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-02-13 07:59:27
違うフィールドの人から見ると、今まで捨てていたものも生まれ変わりますね。素晴らしいコラボだと思います。ちなみに私は捨てていたいちじくのシロップでいちじくサイダーを作りました。 I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
2013-03-01 03:14:13
Hand painted silk not inkjet printed silk. I AM YOUR YUZEN: http://www.ana-cooljapan.com/traditions/ Do you think I am your Yuzen of Japan is cool? Visit our special site and vote! Real Japan is even cooler! Why don’t you visit Japan on All Nippon Airways?
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Viewing Japanese gardens in Kyoto
日本庭園
Uchimizu
打ち水
Jidai Matsuri
時代祭
Stay at Machiya
京町家ステイ
Electrical goods store
家電量販店
Itsukushima Shrine
厳島神社
High-tech toilet
ハイテクトイレ
Maid cafe
メイド喫茶
Harajuku girl
原宿ガール
Gohtoku-ji
豪徳寺
Meiji Shrine
明治神宮
Ooedo Onsen Monogatari
大江戸温泉物語
Lunch “A”
Aランチ
Okinawa soba
沖縄そば
Shiisaa
シーサー
Resort beaches
リゾートビーチ
Finland
Last Exile: Fam the Silver Wing
United Kingdom
Eternal Sonata
Japan
(Original)
Korea
Hakuohki / Adekan
How global fans see Japan: kawaii heaven.
The color wizard behind 80s kawaii revival.
“Twintail” — simple dream-come-true magic for change.
Outdoor girl finds kawaii in a sleeping bag.
KOBE TETSUJIN 28-GO
mega-size robot who saves the peace in Kobe city
AKIRA BIKE
enthusiasts create a dream machine from the world of Otomo’s AKIRA
OTAKU CAMERA
the app that makes anyone a manga character
TOTTORI YOKAI ROAD
where yokais and humans live together
Department store basement
デパ地下
Cosmetics
化粧品
Picks
楊枝
Daruma
達磨
SUSHI
寿司
WASABI
山葵
ODEN
おでん
URUSHI
漆芸
KOHEI NAWA
TABAIMO
Nerhol
HISASHI TENMYOUYA
MENBURYU
NEBUTA MATSURI
NIIHAMA TAIKO MATSURI
SANJA MATSURI
JUDO
柔道
KARATEDO
空手
KYUDO
弓道
NOH